The Meaning of the Ampersand

The typographic symbol “&” or “ampersand”, is a fun squiggle that requires some practice to write smoothly. As the funflector team has worked on the design of our ampersand safety reflector, I remember the proud feeling of accomplishment when, in second grade, I finally got the pen to turn and twist the right way. From a designer’s perspective it is fun to play around with and many different 3D versions has lately made it onto the shelves of many home decorating stores. The Design Hack has written a blog post on the history and their love affair with the graphic beauty and styles of the ampersand and we totally share their love of the design.

Ampersand safety reflector in sandalwood hanging on the handle of a bag.
Ampersand safety reflector in sandalwood hanging on the handle of a bag.


If you want to decorate your home with ampersands, there are so many styles, materials and sizes, but how about if you want to decorate your bags or clothing with one? We did not find many ampersand accessories beyond jewelry so we are proud to add an ampersand safety reflector to our 2016 collection. It looks awesome on jackets, bags and purses. Check it out in our webshop here! It is available in a number of colors and even our black safety reflectors are super bright as explained here.

What’s the meaning of the Ampersand?

Ampersand home decoration covered in with sequence and purple safety reflector.
Ampersand home decoration covered in with sequence and purple safety reflector.


The ampersands symbolizes the word “AND”, which is
the word that brings people together, ties together two disparate things or thoughts,
the word that can make 1+1 equal to 3
AND it is the word that if used in the right place, sparks discoveries and innovation! The ampersand is also a reminder that we are not alone, but stronger together. As a friend of mine put it: “I have many brothers and sisters and think of us all strung together by the word AND. So when I se the ampersand, it makes me think of my loving family.”
In many languages  it represent a very short word
AND in English
UND in German
ET in French
OG in Danish
even in Finnish where something as simple as 1-2-3 is yksi-kaksi-kolme, the word for “and” is JA.
Why is it a favorite for us? When you put AND between thoughts, concepts and models that have not previously been combined, that’s when you get discoveries and innovation! It is also a constant reminder to take one more step, to dig one shovel deeper and take in one more viewpoint. And then what?
We’d love to hear what you think of when you see the ampersand. Please comment below!


Elisabeth

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